Effective Phone Scripts to Close Internet Leads
1. Branding
One of the basics in every marketing move is to establish branding to your prospects. Therefore it is essential that you state your name or your company’s name. Since the internet is a freeway of competitors where your prospects were generated, the importance of you highlighting your or your company’s name can make all the difference the next time you call.
“Hi Mrs. Smith, yes, I am Taylor Wise from Wise Insurance. We are an insurance company in Dallas and I called to help you select the best health insurance policy for you and your family. I believe that you are shopping around for information regarding this, is that correct?”
2. Empathy
A lot of insurance agents assume that a prospect shopping for information about insurance will probably have all the information they need. However, the fact that the prospect hasn’t purchased yet means they have tons of questions and will need a knowledgeable agent to guide them in choosing the right policy. It is best that your prospect feels your empathy to their quest of information and finally lead them to make that final buying decision.
“Health insurance policies can be complicated and I’ll be happy to guide you through this process. I would be very happy to answer all your questions and supply you the necessary information you need to choose the most appropriate plan for you. I see that you requested a quote for …”
3. Value Proposition
Competition is everywhere and you should be aware of this. In contacting your prospect for the first time, whether you reached them through voicemail or spoke with them personally, always mention your value proposition – what makes your company different from the others –what makes you, as an agent, different from the others?
“We have been helping seniors in Texas for more than 20 years in finding the best Life Insurance depending on their budget and needs. Mrs. Smith, I’d like to mention that we value your insights during the whole process and rest assured that we will always take into consideration your needs and capabilities. This kept us in business for 20 years, our dedication to look after our client’s welfare rather than our own profit…”
4. Organize and Prioritize
With all the leads delivered to you on a daily, weekly or monthly basis, it is best that you find a way to sort these prospects depending on the urgency of their need and timeline of purchase. You may choose to contact those who are of in urgent need of assistance and will seem to purchase sooner than the other leads. This should save you time and effort by having a prioritization on your lead list. For those who are not yet in a hurry to purchase, you may opt to send them an email to answer their inquiries and call those who are in urgent need.
Closing internet leads are easier since they are targeted. Learn to close these internet leads and purchase your first set now by filling out or contact form.
